Additional Marketing Opportunities

Book marketing relies on your author platform. Unless you're already a household name, chances are you'll need to have a strategy to get your book into readers’ minds (and hands). (Household names definitely have a book marketing strategy too, by the way!)

We offer additional services to help develop your author platform and promote your book in a variety of ways.

	Author Branding Establish at-a-glance author brand recognition
	Author Branding and Online Platforms Jumpstart your online platforms with consistent, memorable branding
	Additional Marketing Development Save time researching potential leads to pitch, and spread the word about your book with additional awards, reviews, and advertising opportunities
	Supplemental Materials Reinforce key guidance and tactics shared in your book with practical materials readers can use in everyday life
	Merchandise Be prepared for your next event, whether you're a sponsor or handing out freebies
	Marketing Courses and Consulting (in development) Learn how to build your platform, promote your book, and more

Author Branding

Help your readers recognize your platforms at a glance with cohesive author branding. Your brand design can be used across your author platforms — from your book, to your website and social media presence, to event collateral, and more.

Features

• Professional author logo development
• Print collateral design
• Color palette creation
• Quick reference PDF Branding Guide

Benefits

• At-a-glance author brand recognition
• Part of a distinct, memorable author platform
• Implement a cohesive look across projects and online platforms
• Branding matched to your book design

Services	Cost
Basic Package	$1,000
Advanced Package	$1,600
Add-ons	Options available

For more information, see Author Branding.

Author brand can influence book design (if developed before) or be based off book design (if developed after publication).

Author Branding and Online Platforms

Get everything included in the Author Branding package, plus an author website!

We prefer our authors to have a website prior to book launch. We understand this can be a challenge for our authors, so we're here to help get this underway.

Features

• Unique website designed just for you and your book
• Hosting on Flywheel (the speediest option available for WordPress, with 99.9% uptime)
• Option for initial social media platforms setup
• Content and design collateral development

Benefits

• Jumpstart your online platforms with consistent, memorable branding
• Improve search rankings with SEO optimization assistance
• Sell your books and merch directly through your website, without managing stock or fulfillment
• Save time on website maintenance

Services	Annual Cost	Cost
Author Branding and Website
Basic Package	$625	$2,300
Advanced Package	$625	$3,785
Existing Platforms Audit
Existing Platforms Audit Report		$500
Existing Platforms Audit Report and Improvements		$500 + scope of work
Social Platforms Setup Add-on
Basic Add-on		$400
Advanced Add-on		$1,200
Add-ons
Options available

For more information, see Author Branding and Online Platforms.

Additional Marketing Development

Have an idea for cross-promotional opportunities? Want to do a blog tour? Let us do the research for you!

Features

• Pitch opportunities and potential marketing partners list research
• Unique first and second touch pitch email templates
• Custom A+ Content (Amazon) and ads for industry-specific placement
• Additional award entries and professional book review submissions

Benefits

• Start pitching with customizable email templates created just for you and your book
• Save time researching potential podcasts, blogs, reviewers, influencers, events, and other leads
• Stand out with professionally designed ads
• Gain more recognition and spread the word about your book with additional awards and reviews submissions

 

Features	Cost
Additional Marketing Development
Marketing Partners and Outreach package	$650
Promotional Content
Custom A+ Content (Amazon)	$250
Customized ads for industry-specific placement	$250 + cost of placement
Awards and Review Entries
Industry-specific award entries	$100 + cost of submission
Professional book reviews (e.g., Kirkus Reviews)	$100 + cost of submission

For more information, see Marketing Development.

Supplemental Materials

Have an idea for an online course, activity book, guided planner, quote book, learning cards, or another supplement to your book? We can help you develop the idea, create a design, and get it into print and/or online.

Features

• Development and content creation assistance
• Consistent design with original book

Benefits

• Reinforce key guidance and tactics shared in your book with practical materials readers can use in everyday life
• Offer helpful and fun pieces readers can give as gifts

Supplemental materials do not include workbooks. Workbooks would be created under a publishing agreement.

Services	Cost
Basic Package	$850
Advanced Package	$1,050
Add-ons	Options available

For more information, see Supplemental Materials.

In Development: Learn2Conquer Online Courses platform

Merchandise

Whether you’re sponsoring an event or looking for freebies to give away, we’ve got you covered! We’ll design the products, and you can order as many as you need.

Want to sell merch on your website? If you took advantage of our Author Branding and Online Platforms services, we can add the products to your website, and you won’t need to manage fulfillment or warehousing.

Features

• Choose from three standard bundles or create your own, and select add-ons
• Reuse content and illustrations from the book
• Options to buy in bulk at an author discount or sell on your website
• Sell on our website
• Custom designs and additional merch also available

Benefits

• Be prepared for your next event, whether you're a sponsor or handing out freebies
• Reinforce key guidance and tactics from your book with fun pieces readers can use in everyday life
• Get free advertising when readers use your merch in public or share it on their socials

Don’t see a product you’re interested in here? We’ll research options and develop a specific scope of work for your project.

Features	Cost
Merchandise Bundles
Author Swag Bundle Turn heads with a custom t-shirt, 11x14” print, travel mug or water bottle, and tote bag or phone case. “Oh, this? It’s from my book!”	$185
Promo Bundle Get ready for giveaways and promotions with 25 sets of postcards, stickers, and pins.	$325
Event Bundle Shine bright at your next event. Need a banner? We’ve got you. Make an impression with freebies to reach your readers: 25 sets of postcards, stickers, pins, tote bags or drawstring bags, notebooks, and pens.	$1,500
Custom Bundle 3-5 items related to your book's content (e.g. personalized phone case, laptop sleeve, tote bag, etc.)	We’re happy to provide you with an estimate.
Add-ons	Options available
Warehousing (optional)
TBD per item/inventory (monthly fee)	$TBD

Warehousing is optional, but production discounts are available for large quantity orders. You're also welcome to buy in bulk and distribute yourself.

For more information, see Author Merchandise.