Author Branding and Online Platforms
Jumpstart your online platforms with consistent, memorable branding
Get everything included in the Author Branding package, plus an author website!
Websites and social platforms will be setup under the author name/pseudonym, not the title of the book.
Author Branding and Website
| Services |
Basic Package $2,300 |
Advanced Package $3,785 |
Add-Ons
|
|---|---|---|---|
| Planning and Review | |||
| Brand Workbook (download) to document inspiration and develop design direction | ✓ | ✓ |
$2 download $TBD print |
| Brand Design Planning meeting | ✓ | ||
|
Author Platform Survey completion to document what you’d like your online platforms to look like, what you’ve created so far, and what you’d like to accomplish with them |
✓ | ✓ |
|
|
Initial Website Design Review meeting |
✓ |
✓ |
|
|
Website Design Finalization meeting |
✓ |
✓ |
|
|
Annual Website Check-in meeting |
✓ |
✓ |
|
| Author Branding Package | |||
| See Author Branding for details | $1,000 value | $1,600 value | |
|
Website |
|
|
|
| Hosting on Flywheel, with SSL certification (Secure Sockets Layer) |
✓ |
✓ |
|
|
Website theme development, consistent with author branding |
✓ |
✓ |
|
|
Content development and web pages setup |
One-pager, with two revisions (three iterations total; additional details below) |
Homepage plus five individual pages, with two revisions of the set (three iterations total; additional details below) |
Each additional web page (e.g., Spotlight Page), with two revisions (three iterations total) $160 |
|
Direct link to purchase book1 |
|
✓ |
$120 |
|
Direct link to purchase author merch (requires Author Merchandise services)1 |
✓ |
$160 | |
|
SEO optimization |
✓ |
✓ |
|
|
Premium plugins, including:
|
✓ |
✓ |
|
|
Admin access setup for author takeover |
✓ |
✓ |
|
|
|
|
|
|
|
Author email setup (We’ll use this to setup any accounts for easier login transfer.) |
✓ |
✓ |
|
|
Google Workspace email setup with author’s domain2 (Using your domain in email can help you establish a professional brand, build trust with your audience, and improve email deliverability.) |
|
✓ |
$160 |
|
Email signature design and setup3 |
|
✓ |
$120 |
| Meetings | |||
|
Brand Design and Planning meeting |
|
✓ |
$40 |
|
Initial Website Design Review meeting |
✓ |
✓ |
|
|
Website Design Finalization meeting |
✓ |
✓ |
|
|
Annual Website Check-in meeting |
✓ |
✓ |
|
| Maintenance | |||
|
Monthly website check |
✓ |
✓ |
|
|
Technical fixes on request |
✓ |
✓ |
|
| Additional Items | |||
| Domain management |
$80 per year |
||
|
Email newsletter platform setup4 (e.g., Mailchimp, Aweber), including:
|
$160 |
||
| Additional Meetings | $40 | ||
| Additional Iterations | $200 | ||
1 Author will not need to manage sales or fulfillment, since the link connects to White Deer Publishing distribution channels. Sales would be completed by White Deer Publishing, so they would be included in royalty calculations, not author sales.
2 Does not include monthly/annual fee for Google Workspace.
3Does not include monthly/annual fee for signature management, if needed. We like Email Signature Rescue.
4 Includes free plan. Author may opt to purchase paid plan.
Author Branding and Website Details
Basic Package
One-pager, including the following sections:
- Author bio and social links
- About the book
- Links to book page on How2Conquer website
- Contact form (optional)
Advanced Package
Homepage plus five individual pages, including:
- About the Author
- About the Book(s)
- Blog or RSS feed (e.g., podcast or YouTube)
- One Spotlight Page (highlighting events, specific service, resource, or product, etc.)
- Contact form (optional)
Existing Platforms Audit
We’ll review your existing online author platform (i.e., website, social media platforms, etc.) and make recommendations on how to improve it. If you’d like for us to make the improvements for you, we’ll develop a scope of work just for you.
| Services | Cost | ||
|---|---|---|---|
| Existing Platforms Audit Report | $500 | ||
| Existing Platforms Audit Report and Improvements |
$500 + scope of work |
||
Social Platforms Setup Add-On
| Services |
Basic Add-On $400 |
Advanced $1,200 |
Add-Ons
|
|---|---|---|---|
|
Initial platform setup |
Three platforms |
Five platforms |
Each additional social platform $80 |
|
Social media profile header/cover designs, optimized for platform requirements |
✓ |
✓ |
$160 |
|
Featured content development |
|
✓ |
$480 |
|
Unique call to action buttons setup (as applicable to platforms) |
|
✓ |
$80 |
|
“Link in bio” tool setup |
✓ |
✓ |
|
|
Facilitated initial setup of scheduler tool2 (e.g., Loomly, Later, Buffer, etc.) |
|
✓ |
$240 |
|
Additional social content development (set of five posts, including copy and graphics) |
|
|
$480 |
1 Includes free plan. Author may opt to purchase paid plan.
2 Does not include content creation, maintenance, or scheduling. Option for author to purchase paid plan.
Social Platforms Setup Details
Initial platform setup includes:
- Username/handle setup (if not already completed)
- Profile and cover images set
- Bio/description, categories, and any additional details added
- Linked to author website and other platforms